Same Sex Adoption - 609 Words

Riley Dugan English III Mrs. Johnston May 13, 2014 Same-Sex Adoption Throughout the past few years, the subject of same-sex adoption has been caught in the crosshairs, due to the fact that it is a particularly controversial topic. Many people have the idea that a child cannot be raised properly without the traditional upbringing of both a man and a woman as parents. While the traditional form of parenthood is great, a same-sex couple can also sufficiently raise a child to become a moral, strong individual. Though many people believe that same-sex couples are unfit parents, many statistics actually contradict this belief. Same-sex couples are usually guaranteed to love a child, due to the fact that it is not as easy to become parents†¦show more content†¦Web. 3 May 2014.Show MoreRelatedAdoption With Same Sex Couples1162 Words   |  5 PagesNovember 2017 Adoption with Same-sex Couples Adoption is when a child is removed from their home and are now under protection of another family. They can be related or unrelated to the child. It can be great for children, as they can live a better life than they would have had with their birth parents. The children may have endured abuse or neglect and need to get out of the situation, or the parents could have not thought that they were able to take care of the child. Either way, adoption is made toRead MoreSex Marriage And Same Sex Parental Adoption1482 Words   |  6 Pages2017 The topics of same-sex marriage and same-sex parental adoption have been controversial and ongoing topics in recent years, which is a drastic change in mainstream society. People of the lesbian, gay, bisexual, and transgender (LBGT) community have had a difficult time in gaining visibility and equal civil liberties, one of which is marriage equality. Same-sex couples have only recently been recognized under the law as legal candidates for marriage rights, and adoption is now an additionalRead More Same Sex Parenting and Adoption Essay1902 Words   |  8 PagesAdoption for same sex couples is a very controversial topic in Family Law, and often same sex couples face many unique issues if they wish to adopt. Many states have different laws that apply for gay and lesbian adoption, as opposed to heterosexual couples. Several states also have special rules that apply when a child is born into a gay or lesbian partnership. Gay and lesbian couples may sometimes opt to bring a child into th eir lives through conception and birth as well. For a lesbian couple, thisRead MoreSame-Sex Adoption Essay example930 Words   |  4 PagesUS, you are not able to conceive a child, so you do what any loving couple would do, you try to adopt a child. You get dressed up, get your papers together and go to the adoption agency only to find out that it is illegal for you to adopt a child. One of the most controversial issues surrounding American today is allowing same-sex couples to adopt a child. Over the last decade, America has seen a frequent number of people â€Å"come out† in their lives. Because of this, we have seen more and more gayRead MoreEssay on Same Sex Couples Adoption Rights2243 Words   |  9 PagesShould Same Sex Couples Have the Same Adoption Rights as Heterosexual Couples? Krystal Davis COM/220 March 13, 2012 Barbara Plyler Should Same Sex Couples Have the Same Adoption Rights as Heterosexual Couples? In 2008, President Barack Obama stated there are too many children who need loving parents to deny one group of people adoption rights (eQuality, 2005). A child will benefit from a healthy, loving home, whether the parents are gay or not (eQuality, 2005). With thatRead MoreEssay about Same-Sex Marriage and Adoption Should Be Legal703 Words   |  3 PagesSame-sex marriage and adoption should be legal, it should be allowed in every state, everywhere. As of 2014, only 17 states have legalized marriage rights to same-sex couples. The other 34 states have banned gay marriage through law, constitutional amendments, or both. For example, the Pennsylvania Governor won’t challenge overturning of same-sex marriage ban. State Attorney General Kathleen Kane has also announced that she will not defend Pennsylvanias same-sex marriage ban because of what sheRead MoreIts Time for Legalization of Same Sex Adoption Around the Country1352 Words   |  6 Pagessuccess of the children, and future generations. How can we say that when thousands of children are in foster care to this day? To confront this problem states must realize that adoption to homosexuals is a great opportunity, not by just giving children homes, but also allowing them to experience the lifestyle that same-sex patents present. In addition, the government has to realize that religion should not play a role in whether or not gays should be able to adopt as a couple. People always say theyRead MoreSame Sex Adoption1409 Words   |  6 Pagesgays and lesbians have the same rights to adopt as heterosexuals? The laws of most states permit an unmarried person to be an adopted parent. However, many states have enacted laws limiting and in some cases prohibiting, lesbian and gay men from adopting. Adoption of children by lesbian and gay men remains controversial. A court must first find that the best interest of the child will be served by the adoption. Some courts have strongly rejected the notion th at adoption by a lesbian or gay parentRead MoreSame Sex Adoption Is Controversial1443 Words   |  6 PagesSame-Sex Adoption Since the 1990’s approximately 8-10 million children in the US alone are raised in a Lesbian, Gay, Bisexual, or Transgender (LGBT) household. Same-Sex Adoption is controversial because many people throughout the world are against LGBT adoption; but when faced with the number of kids who pray everyday for someone out there wanting to be the parent of a foster child, it is difficult to understand why the topic of gay adoption is controversial. Yes, there can be a bad outcome butRead MoreGay Parent Adoption And Same Sex Adoption1851 Words   |  8 Pages Gay parent adoption or same-sex adoption refers to the adoption of children by individuals who prefer romantic partners of the same sex--gays and lesbians. Same-sex adoption is portrayed by the media as being a potentially good thing but with potentially detrimental side effects, most notably for the adopted children. This type of adoption is often made to look as if it might well be done but perhaps should not be for the sake of the children involved. With groups such as the religious right, fundamentalist

The Plague - The Black Death Essay - 1429 Words

The Black Death The Black Death is known as the worst natural disaster in European history. The plague spread throughout Europe from 1346-1352. Those who survived lived in constant fear of the plagues return and it did not disappear until the 1600s. Not only were the effects devastating at the time of infection, but during the aftermath as well. The Black Death of the fourteenth century dramatically altered Europes social and economic structure. The plague was spread by fleas, which were not effected by the disease. Fleas first infected the rats, which lived off garbage and sewage. The rats then spread the infection to the humans. Rats were a common sight in the cities, due to the poor sanitary conditions, so no one†¦show more content†¦The Black Death alone was not the only factor that was responsible for the social and economic change although it was the most important (Ziegler 234). Even without The Black Death continued deterioration in Europe would have been likely. The social and economic change had already set in well before 1346. For at least twenty-five years before The Black Death, exports, agricultural production, and the area of cultivated land had all been shrinking. The Black Death contributed a large part to all of this destruction and led to important changes in the social and economic structure of the country (Ziegler 234-235). The plague touched every aspect of social life (Herlihy 19). Th ere was hardly a generation that was not affected by the plague (www.jefferson.village.virginia.edu). Families were set against each other - the well rejecting the sick (www.byu.edu). Families left each other in fear. Many people died without anyone looking after them. When the plague appeared in a house, frightened people abandoned the house and fled to another (www.jefferson.village.virginia.edu). Due to this, the plague spread more rapidly because people were not aware that being in the same house with the infected person had already exposed them to it. Physicians could not be found because they had also died. Physicians who could be found wanted large sums of money before they entered the house (www.jefferson.village.virginia.edu). When theShow MoreRelatedDeath by the Black Plague1017 Words   |  4 Pages The plague was the most devastating pandemic in human history, killing around 80-200 million people mostly throughout Europe, leaving most people back then wondering how they and others got sick and died. â€Å"Evidence available from rural continental Europe suggests a slow spread of human mortality across trade and travel routes, patterns consistent† (Carmichael 3), until after multiple inventions such as printing, word spread of this murderer, preventing more deaths and to treat those affected. ThisRead MoreBlack Death : The Black Plague1048 Words   |  5 Pagesbody: without employment, is a disease- the rest of the soul is a Plague, a hell itself† (Smiles, Samuel). The Black Death, also known as the Bubonic Plague, came to existence in the Fourteenth Century. It was transferred from Asia in the late 1340s and caused a mass eruption in Europe. It was a very dark time period of history, which changed the way people viewed religion, fellow citizens, and life. In the 1300s, the century of the Plague, there were many poor conditions. One example was the home itselfRead MoreThe Black Death Plague795 Words   |  3 PagesThe Black Death is one of the worst disease in ancient history. It was an epidemic that killed millions of people between 1349-1351.Many people suffered from lack of care and lack of remedy, also it became difficult to find a medical person to diagnose such a horrible disease. Boccaccio, Tura and Venette describe the physical and social effect of Europe when the Plague had begun. In this selection, they describe how people respond and changed their behaviors .People were so scared from Plague thereforeRead MoreThe Plague Of The Black Death1798 Words   |  8 Pagesoutbreaks of the Black Death pandemic in the world. In the history the Black Plague is also called as the Black Death or Bubonic Plague. This research paper will mainly cover the European outbreak of the 14th century as it is considered to be the era of the worst time of the Black Death period. Many historians would agree that the events of 1300s led to dramatic changes affecting every European country in all the aspects. Creating economic, social, religious, and medical issues, the Black Death caused renovationRead MoreThe Plague Of The Black Death1484 Words   |  6 Pagestriggered not by humans, but by plagues. Plagues, defined as an epidemic with an amazingly high mortality rate according to the Merriam Webster dictionary, have been recorded throughout history, from the Plague of Justinian in Rome, to the Modern Plague of China (CDC). To the common man, all s/he sees is, the plague arrives, kills tens of millions of people, and then disappears into the night. In reality, the plague does not disappear quietly. The outbreak of a plague leaves a lasting legacyRead MoreBlack Death : The Black Plague768 Words   |  4 PagesThe Black Plague is known as the most fatal disease in the worlds history! The disease killed nearly one-third of Europe’s population in the fourteenth century. The Black Plague is also known as the Black Death and was transmitted to humans by rodents such as rats and spread due to extremely unsanitary living conditions. European cities such as Paris and London were most devastatingly affected by the Black Plague The Black Plague is transmitted from fleas to rodents such as rats or mice to humansRead MoreThe Black Death Of The Plague1638 Words   |  7 Pageshave crawled across the globe was called the Black Death. The first known case of The Plague was reported in China in 224 B.C. although this is not the period in time when it would become its most dangerous. It is believed that because China was such an important trade center at the time, diseased animals and their infected fleas were unknowingly transported along with goods via The Silk Road to Western Europe and Asia. Centuries later, the Black Plague would rear its head and swallow nearly halfRead MoreThe Plague Of The Black Death1797 Words   |  8 Pagesthe Black Death, the plague is one of the most disastrous events in Europe’s natural history. England underwent serious modifications concerning it politically, socially, and economically as a result of the contagion. The Black Death, a plague that devastated Medieval Engla nd from 1347 to 1351, tremendously modified the Middle Ages; the pandemic contains a complex history that drastically altered England’s economy and people’s religious views. To start off, the first wave of the Black Death beganRead MoreBlack Death And The Black Plague1234 Words   |  5 PagesThe Black Death, also known as the Black Plague, was one of the most deadliest diseases of all time. This disease came to Europe around 1347 C.E, by merchants from East Asia. The Black Plague then spread all across Europe, and killed over 25,000,000 people. The Black Death had its effect on many things. The peasant and noble differentiation was realized to be bogus, the belief in religious authorities came under question, and poor people actually benefited from the Black Death. After the epidemicRead MoreThe Plague Of The Black Death1035 Words   |  5 Pagesbegin with the most iconic epidemic, The Black Death. It will then discuss some of similar epidemics that have followed after and different treatments. This paper will show the progression of medicine and health around the world and the advancements in technology that have increased the lives of many individu als. The Black Death: The Black Death also known as the bubonic plague is considered a turning point in the development of medicine and science. This plague first occurred in China during the early

Gandhian Model of Development Free Essays

Gandhian model of development was emphasized by the Janata Party. The model emphasized the rapid development of agriculture and small industries. Village and small industries were emphasized from the point of view of production as well as employment. We will write a custom essay sample on Gandhian Model of Development or any similar topic only for you Order Now The model necessitated the following changes in the pattern of planning : (i) Employment-oriented planning to replace production-oriented planning : Nehru model by over-empathizing a capital-intensive pattern of development failed to generate enough employment. But unemployment and under-employment are at the root of the problems of poverty and inequality.There is a strong need to demarcate areas with high employment potential and investment should be directed in such areas so that the pattern of investment becomes employment-orated and the economy increases its absorptive capacity of labour. (ii) Emphasis on development of agriculture as a means of enlarging employment : Char an Singh, an ardent advocate of the Gandhian model brought out the hard reality that while in India only 39 workers were employed per 100 acres in 1971, in Japan, South Korea and Egypt, the number of workers employed per 100 acres ranged between 87 and 71.In case, intensive cultivation is done, India can enlarge employment by 50 to 60 million in agriculture alone. It is, therefore, necessary that agricultural development be taken as the foundation of the development process. The experience of the development in the states of Punjab and Haryana also corroborates the v iew that these states were able to achieve high growth rates via agricultural development and thus bring about a sharp reduction of population below the poverty lien as well as unemployment. (iii) Emphasis on small industries as against large industries :The Gandhian model emphasised that â€Å"no medium or large-scale enterprise shall be allowed to come into existence in future which will produce goods or services that cottage or small-scale enterprises can produce. † The main aim of following this path was to enlarge employment, have a decentralsied pattern of production which would ensure reduction in regional disparities in income and wealth. (iv) Heavy and basic industries to be developed by the public sector : The Gandhian model did recognise the need for the development of heavy and basic industries and assigned this role for the public sector.Gandhian model intended to tackle the problem of distribution of income at the production end and not at the level of consumption of fiscal measures. It did emphasize employment as the principal means of providing national minimum and removal of poverty . Rao-Man Mohan Model of Development Rao-Man Mohan Model of Development was introduced in 1991. It emphasised privatisation and globalisation of the economy. 1) Firstly, areas hitherto reserved fro the public sector were to be opened to the private sector. Although the government failed to transfer the ownership of public sector undertakings to the private sector in view of the strong opposition by the workers and left parities, it did liberate the economy and opened areas of heavy industry and economic infrastructure to the private sector – both domestic and foreign. 2)Secondly, the government abolished licensing in all industries except a small list of 10 industries. In other words, it removed bureaucratic shackles on investment. 3)Thirdly, it free the MRTP companies from the ceiling on assets.This implied that even big business, was allowed to invest without any ceiling being prescribed by the Monopoly and Restrictive Trade Practices (MRTP) Commission. Obviously, considerations of growth dominates more with the government than those of monopoly control. 4)Fourthly, foreign direct investment was facilitated. Automatic approvals for direct foreign investment upto 51 per cent in high priority areas were granted. Government was even prepared to consider proposals involving more than 51 per cent equity on a case-by-case basis. )Fifthly, performance of the public sector undertakings was to be improved by granting them greater autonomy. For this the Memorandum of Understanding (MOU) was devised and PSUs managements and boards were made more professional. 6)Lastly, to globalise the economy the government followed a policy of reducing import barriers and also one of encouraging export promotion. Such a course would facilitate the free flow of foreign capital and technology and thus help to modernise our economy.Rao-Manmohan Model of development has also been the subject of criticism. The main points of criticism are : i) The model was by passed agriculture and agro-based industries which are the major sources of employment generation. (ii) The model has a very narrow focus since it emphasises the corporate sector growth which accounts for only 10 per cent of GDP. 1. (iii) Although in the Industrial Policy of 1991, Multinational Corporation (MNCs) were to be permitted in high priority areas, the government has been indiscriminately permitting them even in consumer goods industries. Need it be emphasised that MNCs follow a highly capital intensive pattern of production and have thus restricted the growth of employment. iv) MNCs after entry in various joint venture raise their equity to 51 per cent level or even more and thus push out the Indian partners.This has led to the Indian industry asking for protection against the onslaught of multinationals. MNCs after entry in various joint ventures raise their equity to 51 per cent level or even more and thus push out the Indian partner. This has led to the Indian industry asking for protection against the onslaught of multinationals. To sum up, Rao-Manmohan model has succeeded on growth by raising GDP growth rate to more than 6 per cent level, but it has failed on equity, employment and poverty removal. How to cite Gandhian Model of Development, Papers

Business Perception of Management Reality of Business

Question: Describe about the Business Perception of Management for Reality of Business. Answer: 1. It is true that, perception is reality in view of the fact that what we perceive is what we then accept as reality and as fact. People have their perceptions for a particular product or service. All the people have different perceptions. Along with this, the perceptions that people hold today may be altered by the perceptions of parents, friends, siblings, spouse, school, institutions, the media, and so on (Cooray, 2014). Moreover, perception is reality; and the perceptions people have play a critical role to decide the kind as well as quality of their reality that is combined with the fact. Apart from this, most of the perceptions of people about reality are obtained from the perceptions of others. In addition, perception may be a good idea to investigate, discover, comprehend and make rational logical conclusion for the welfare of people. Each and every person has his/her unique perceptions. Their unique perceptions play a major role to determine that what is right or wrong for the people. What they need to achieve and what is possible or impossible for them in their every areas of lives (O'Shea, 2012). In this way, it can be said that perception is reality and it plays a major role to give realism to the views of people. Apart from this, the case of Great Wall Motors is also related to the perceptions of the people. On the basis of the given case, Ateco (owned by multi-millionaire Neville Crichton) introduced Great Wall (utilities and off-road vehicles) in Australia as a low-priced car. Moreover, with the help of this, the company wants to cover all the people those are willing to buy low priced vehicles to fulfill their dreams (Blyden, 2012). In other words, the company wants to cover all the middle class people. The company said that people will enjoy reliability, safety, technology and comfort by using Great Wall vehicles. The firm also promoted that the Great Wall offers amazing value to its customers and as a result. The promotion activities of the firm changed the perceptions of people about Great Wall vehicles. Now, people started to believe that Great Wall is a low priced and high quality product for them. On the other hand, in a little while, the perceptions of people changed by the asbestos situations of car. It is because of the motoring writer Toby Hagon purchased a Great Wall X240 and discovered that the dealer needs to make a bunch of repairs under warranty period of the car. Hagon also concluded that the X240 is better at off-roading than travelling on normal roads (Hagon, 2012). Along with this, Hagon also purchased a second-hand X240 and also published his review on the Great Wall X240 ute. Hagon said that I personally discovered that there are asbestos components in the engine and exhaust system of the car. This thing totally changed the perceptions of people. Now, they are not willing to buy a car that has asbestos components in its engine and exhaust system. For that reason, the sales and market shares of the firm declined rapidly (News. com.au. 2012). In this way, it can be said that, perception is reality and the perceptions of people have major importance in the growth a nd success of the business organizations. 2. No, I do not think that Ateco handled the asbestos problem in an effective and an appropriate manner. There are numerous reasons behind this. The main reason behind it is Ateco is a national distributor of Maserati and Lamborghini care. These both are the luxury cars and also cover the top class people. Along with this, Ateco introduced two low-priced Chinese brands into Australia: Chery (passenger cars) and Great Wall (utilities and off-road vehicles) (ABC. News. 2012). But, before introducing the cars, Ateco did not examine these both cars on its own risk. Ateco did not take a drive test to know that do any of the cars have weaknesses. Moreover, Ateco did not hire experts to examine the cars. On the other hand, Ateco come to know about the weakness of the car when the writer Toby Hagon published his views about the car. The writer told them the car needs a lot of repairing under its warranty period. For case, inoperational parking sensors, slipping door seals, a dysfunctional cupholder, and so on are the major things that the dealer needs to repair in its warranty period. The other thing that Toby Hagon told them is that the car needs a powerful engine. It is because of X240 was better at off-roading and people need to change gears on a regular basis. So, there must be a powerful engine in the car (Sabatini, 2012). Along with this, the writer again requested to Ateco to provide a test car for review; but the company refused. The main reason behind t is that the company was afraid that Hagon will make an inevitable comparison with its higher-quality as well as higher-priced competitors such as: Hyundai, Toyota and Nissan. These all the things show that the company was not sure about the product (Bloomberg News. 2012). Apart from this, Hagon purchased a second-hand X240 and a few days after published his review or opinion on the Great Wall X240. Hagon stated that as per the company the owners obtain a 3-year, 100000-kilometre warranty on their Great Wall vehicles. But, that is not true. I purchased a second-hand X240 any only paid $15000 that is very less than its new price tag of $23990. The writer sold it again for $11500 to a buyer. It shows that the car does not have its brand value in the marketplace and the resale value of the car is less than half of the original value (Lower, 2012). In th at case, the company did not take any powerful actions to solve the issues faced by the customers. Apart from this, the writer also published that there are asbestos components in the engine and exhaust system of Great Wall X240. Then the company woke up. The company gave instructions to the experts to check the cars and as soon as Ateco revealed the problem it straight away asked to suppliers to change these parts on all the new cars that are imported from China. The company also conducted a meeting to decide that what steps they need to take in response to the problems (Hagon, 2012). Furthermore, Ateco has stated that its Chinese manufacturing partners did not tell them truth about the engines, and also assured us that the cars do not have asbestos components in the system. Ateco did not take any strong actions in this situation and only stated that we are very stunned and disappointed with this state of affairs. In this way, according to me, Ateco did not take appropriate actions in order to handle the asbestos problem in an effective and a proper manner. 3. Currently, public relations play a significant role in the growth and success of the business organizations. The main reason behind it is that public relations are helpful in order to establish relationships between the business firms and customers. Along with this, PR is a communication process that plays an important role to develop mutually beneficial relationships between organizations and their publics (Kotler, Burton, Deans, Brown and Armstrong, 2015). What is more, PR is used by the business firm to make strong relations with all its customers and stakeholders. PR entails social media, media relations, reputation management, corporate responsibility and crisis communications. PR also involves online media, the broadcast and global print for the success and growth of the business organizations. In addition to this, the major purpose of public relations is to obtain full media coverage, build brand awareness, maintain positive public image, and create strong relationships wit h the diverse listeners of the firm (Johnston and Sheehan, 2014). On the basis of the given case scenario, there are a lot of options that the organizations can take at what time they face problem with a major public relations (PR). For case, branding is a major option in this situation. The firm may use this PR option in order to make effective communication with its customers (Robbins, Bergman, Stagg and Coulter, 2014). Moreover, with the help of this option, business organizations like Ateco can ensure that the brand messages of the business are carried out in the marketplace in an effective and a proper manner. It is because of brand message plays a significant role in order to develop successful communication between the organizations and their internal external audiences. In addition to this, with the help of this, business organizations may use trust-building tactics to obtain the trust of the people. In this case, Ateco must focus on the branding to promote the products such as: Great Wall and Chery brands. This option would be beneficial for the firm as well as the customers. The main reason behind it is that, with the help of this, Ateco will make efforts to maintain its brand image in the eyes of customers (Bray and Waring, 2009). On the other hand, customer satisfaction and issues management are the other important options that are helpful for the business firms to maintain public relations with customers. For case, with the help of these options, business firms will make a lot of efforts to improve the level of customer satisfaction and to resolve the issues that are faced by the customers (Truscott, Bartlett and Tywoniak, 2009). In this case; if Ateco used these options than it would not face such serious issues in the past. On the basis of the given scenario, it can be observed that, the customer Toby Hagon reported about the problems of the car but the firm did not take proper actions to resolve the issues. At last, the market shares and sales of the firm declined. In this situation, if Ateco focused on the issues that are reported by the customers and also take steps to solve the problem; then the firm would be able to maintain its image in the marketplace (Watson, 2007). In conclusion, it can be said th at, the business firms must focus on the public relations options or practices to resolve the issues and maintain strong relations with their customers. 4. Yes, it is true that stereotypes that are related to business firms are always true. For case,Toyota has positive image in the mind of customers. The main reason behind it is that there is a stereotype related to the firm. The stereotype is that Toyota always provides high quality and safe products to its customers. But, in 2010, a safety recall for its Hilux Ute slightly tarnished Toyotas stereotype. But, the other thing is that stereotypes are always true. The stereotypes are the results of the hard work, loyalty, and dedications of the business organizations (Faniko, Lorenzi-Cioldi, Sarrasin and Mayor, 2015). On the other hand, in todays more complex and competitive business era, these types of incidents or situations may occur that influences the stereotypes related to the business firms. But, it does not means that business firms are unable or fail to offer high quality and safe products or services to their customers. Apart from this, there are numerous strategies that play a major role to manage and also reduce the negative impacts of the stereotypes (Downing, 2012). For case, a strong brand image, effective communication, and strong relationship are the major tools to reduce the negative impacts of the stereotypes in an effective manner and an appropriate manner. Moreover, task reformation, self-affirmation encouragement, and high standards consideration are also the other strategies that play a critical role to lower the negative impacts of the stereotypes. Along with this, the firm may offer external attributions and compensations for the difficulties of customers (Hartley and Bruckmann, 2008). In this way, it can be said, that the firms those have strong stereotypes may use different tools to control and manage the negative impacts of the stereotypes in an effective way. References ABC. News. (2012). Chinese cars recalled over asbestos concerns. Available At: https://www.abc.net.au/news/2012-08-15/chinese-cars-recalled-over-asbestos-concerns/4199630 [Accessed On: 26th Sept. 2016] Bloomberg News. (2012). Asbestos Recall in Australia Clouds China Automaker Plans. Available At: https://www.bloomberg.com/news/articles/2012-08-15/australia-recalls-23-000-chinese-made-cars-over-asbestos [Accessed On: 26th Sept. 2016] Blyden, M.L. (2012). Perception Vs Reality in Culture: A Closer Look At The Way We Live. Australia: Xlibris Corporation. Bray, M., and Waring, P. (2009). The (continuing) importance of industry studies in industrial relations. Journal of Industrial Relations, 51(5), 617-633. Cooray, D.C. (2014). How Men Think? : Perception Is Reality. UK: Lulu Press, Inc. Downing, S. (2012). On Course: Strategies for Creating Success in College and in Life. USA: Cengage Learning. Faniko, K., Lorenzi-Cioldi, F., Sarrasin, O. and Mayor, E. (2015). Gender and Social Hierarchies: Perspectives from Social Psychology. NY: Routledge. Hagon, T. (2012). Great Wall torture test. Available At: https://www.drive.com.au/motor-news/great-wall-torture-test-20120809-23xtz.html [Accessed On: 26th Sept. 2016] Hartley, P. and Bruckmann, C. (2008). Business Communication. NY: Routledge. Johnston, J. and Sheehan, M. (2014). Public Relations: Theory and Practice. Australia: Allen Unwin. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G. (2015). Marketing. Australia: Pearson Higher Education AU. Lower, G. (2012). Asbestos in Chinese Cars. Available At: https://www.wsj.com/articles/SB10000872396390444233104577590941848904920 [Accessed On: 26th Sept. 2016] News. com.au. (2012). No recall in Australia on Chinese cars built with asbestos parts. Available At: https://www.news.com.au/finance/business/no-recall-in-australia-on-chinese-cars-built-with-asbestos-parts/story-fnda1bsz-1226451218317 [Accessed On: 26th Sept. 2016] O'Shea, B. (2012). Perception and Reality in the Modern Yugoslav Conflict: Myth, Falsehood and Deceit 1991-1995. New York: Routledge. Robbins, S.P., Bergman, R., Stagg, I. and Coulter, M. (2014). Management. Australia: Pearson Australia. Sabatini, J. (2012). Australia finds asbestos in Chinese-built cars, prompts recall. Available At: https://www.autoblog.com/2012/08/15/australia-finds-asbestos-in-chinese-built-cars-prompts-recall/ [Accessed On: 26th Sept. 2016] Truscott, R. A., Bartlett, J. L. and Tywoniak, S. A. (2009). The reputation of the corporate social responsibility industry in Australia. Australasian Marketing Journal (AMJ), 17(2), 84-91. Watson, T. (2007). Reputation and ethical behaviour in a crisis: predicting survival. Journal of Communication Management, 11(4), 371-384.

Doris Martinez Essays - Marilyn Monroe, Major League Baseball

Doris Martinez Joel Shields English 10 1 D013 8 October 201 7 The life L ife of Marilyn Monroe Marilyn Monroe converted transformed from an innocent child to an infinite female Hollywood legend. She brought herself up from a detrimental background.d, sShe was not born into it a stable home life. Struggling between marriage and her career, she then became America's daunting female model/actress, even becoming Playboy's Sweetheart of the month. Finally, she worked her way up to establishing her own production company. It was after her perplexedperplexing perplexing death she became an ultimate female icon. Marilyn Monroe grew up in a unfavorable environment, went through many lovers, and she became very successful in her life. Thesis? Could you foreshadow your direction in the body paragraphs a bit more here for the reader? Marilyn Monroe's childhood was very rough . She wwas born to Gladys Monroe in Los Angeles, CA on the 1st of June 1926 as Norma Jeanne Mortenson. Norma Jeanne's father is believed to have left her mother before she was born, she never met him. On June 13, 1926, she placed Norma Jeane with Albert Wayne and Ida Bolender, a religious couple, who lived at 459 East Rhode Island Street in Hawthorne, California. She paid them five dollars$5 a week to look after her daughter. ( Donnelley , 2001book number and page) Norma's childhood was spent in foster homes due to her mother's mental illness until she turned 12 twelve twelve when she returned to live with her mother. Unfortunately, due to her mother's instability, Grace McKee Goddard, her mother's best friend took her in but, at the age of 16, sixteen sixteen, Norma was told that she could no longer stay with Grace and her husband. She was forced to either go back to an orphanage or get married. Monroe then decided to Include a transition from the paragraph above, so as to make this a smooth introduction to the next point you want to develop. She marryied her neighbor named James Dougherty in 1946, who was a marine. After her marriage ended in 1946. Marilyn then went on to marry Joe DiMaggio in 1954, which ended in divorce after only 9 months since she was dealing with her own issues, (drugs, drinking, and mental issues). Finally, in 1956 she married playwriter, Arthur Miller. That marriage was ruined by her mental illnesses, and continued drug use and drinking., tThey divorced in 1961. Marilyn was also rumored to have many relationships throughout her life. President John. F Kennedy, and his brother Robert, singer Frank Sinatra, Actor Yul Brynner were rumored to having affairs with Marilyn in the 1960's Marilyn also dated actor/singer Yves Montand in 1960's. Marilyn dated screenwriter Jose Bolanos from 1959 - 1962. A biography of Marilyn Monroe entitled Marilyn Monroe : My Little Secret suggest that Marilyn even had a sexual relationship with Joan Crawford. Monroe was dating mafia boss Sam Giancana, when she died. Source? Citations? She was discovered by photographer David Conover, when she took a job at the Radio Plane Munitions factory in Burbank, Ca in 1944,. by photographer David Conover. Conover was shooting pictures of female contribution for war efforts at the factory, he was stunned by Norma Jean's beauty. She quickly became a successful model. Norma Jean wanted to be an actress, so therefore, she attends attendedattended drama classes. In 1946 Norma Jean was signed by Twentieth Century Fox, where she was paid 125 weekly. Norma Jean was 27 at the time she transformed herself into Marilyn Monroe. In 1947, she played in, her first of many, small roles, The Shocking Miss Pilgrim. It was not until 1953 when Marilyn became Hugh Hefner's Playboy Sweetheart of the month. " From "Marilyn: Her Life in Her Own Words:" It was in the 1953 film Niagara, where Monroe became a full-blown, Hollywood star. In 1956 she founded Marilyn Monroe Productions. She received a Golden Globe Award for Some Like It Hot (1959). S our ce? Citations? ( Greenwood Publishing Group, Incorporated, 2000 ) Finally, August 5, 1962, Marilyn was found dead in her bed of a drug overdose. It is believed by some that it was suicide, while others believe it was an accident.

Building Sentences With Participial Phrases

Building Sentences With Participial Phrases This exercise will give you a chance to apply the principles of building sentences with participial phrases. Instructions Combine the sentences in each set below into a single clear sentence with at least one participial phrase. Heres an example: I stood on the roof of my apartment building at dawn.I watched the sun rise through gray clouds. Sample combination: Standing on the roof of my apartment building at dawn, I watched the sun rise through gray clouds. If you run into problems while working on this exercise, review the following pages: Introduction to Sentence CombiningIdentifying VerbalsExercise in Adding and Arranging Participial Phrases When youre done, compare your sentences with the sample combinations on page two. Exercise: Building Sentences with Participial Phrases The dishwasher was invented in 1889.The dishwasher was invented by an Indiana housewife.The first dishwasher was driven by a steam engine.I took small sips from a can of Coke.I was sitting on the ground in a shady corner.I was sitting with my back against the wall.I was sitting on the window ledge.The ledge overlooked the narrow street.I watched the children.The children were frolicking in the first snow of the season.The first edition of Infant Care was published by the U.S. Government.The first edition of Infant Care was published in 1914.The first edition of Infant Care recommended the use of peat moss for disposable diapers.The house sat stately upon a hill.The house was gray.The house was weather-worn.The house was surrounded by barren tobacco fields.I washed the windows in a fever of fear.I whipped the squeegee swiftly up and down the glass.I feared that some member of the gang might see me.Goldsmith smiled.He bunched his cheeks like twin rolls of toilet paper.His cheeks were f at.The toilet paper was smooth.The toilet paper was pink. The roaches scurried in and out of the breadbox.The roaches sang chanteys.The roaches sang as they worked.The roaches paused only to thumb their noses.They thumbed their noses jeeringly.They thumbed their noses in my direction.The medieval peasant was distracted by war.The medieval peasant was weakened by malnutrition.The medieval peasant was exhausted by his struggle to earn a living.The medieval peasant was an easy prey for the dreadful Black Death.He eats slowly.He eats steadily.He sucks the sardine oil from his fingers.The sardine oil is rich.He sucks the oil with slow and complete relish. Exercise Answers Here are sample combinations for the 10 sets of sentence-building exercises on page one. Keep in mind that in most cases more than one effective combination is possible. Invented by an Indiana housewife in 1889, the first dishwasher was driven by a steam engine.Sitting on the ground in a shady corner with my back against the wall, I took small sips from a can of Coke.Sitting on the window ledge overlooking the narrow street, I watched the children frolicking in the first snow of the season.Published by the U.S. Government in 1914, the first edition of  Infant Care  recommended the use of peat moss for disposable diapers.The gray, weather-worn house sat stately upon a hill surrounded by barren tobacco fields.Fearing that some member of the gang might see me, I washed the windows in a fever of fear, whipping the squeegee swiftly up and down the glass.Goldsmith smiled, bunching his fat cheeks like twin rolls of smooth pink toilet paper.(Nathanael West,  Miss Lonelyhearts)The roaches scurried in and out of the breadbox, singing chanteys as they worked and pausing only to thumb their noses jeeringly in my direction.(S. J. Perelman,  The Rising Gor ge)The medieval peasant- distracted by war, weakened by malnutrition, exhausted by his struggle to earn a living- was an easy prey for the dreaded Black Death. He eats slowly, steadily, sucking the rich sardine oil from his fingers with slow and complete relish.

The lumen and absorb Teams at Crutchfield Chemical Engineering Case Study

The lumen and absorb Teams at Crutchfield Chemical Engineering - Case Study Example With this definition of intrinsic motivation in mind, several assumptions as to how these differences arose can be formulated. Primarily, it could be assumed that not all individuals on the Absorb team are working in their desired career goals, even though the majority of them hold academic-supported credentials in their current domain of work practice. Under this assumption, there would be little that could be done to improve the Absorb team’s motivational stance since working in the chemical field might simply require an adjustment of work environment in order to satisfy intrinsic needs. Secondly, as supported by the case study, there are some clues about what is driving intrinsic motivational failures present in the Absorb team that are not present in the Lumen team. Chip, the team leader, is 49 years of age and has been at the company for almost 25 years. It is probable, based on rather subjective assumptions, that Chip enjoys this field of work or would have pursued new opportunities in the past if he was not intrinsically motivated for this particular profession. Furthermore, Chip seems to have a natural propensity (an inherent motivator) to maintain a very authoritative and hierarchical management system with many control systems in place. This conflicts with virtually every team members’ desire for inherent needs for autonomy and recognition in work performance. Under models of the autocratic leadership style, this type of manager is motivated by achievement of absolute dominating power, believing that subordinates do not maintain the capacity or abilit ies to effectively work without strict and regular management presence. (Goodnight 82). Chip, who seems to maintain many of these characteristics, works as an externally-driven force that drives down motivation on the Absorb team. In the Lumen team, however, there is much more team-working occurring and social attitudes seem to sustain the same intrinsic motivations for cohesion and unity when working in group environments. Max, the team leader, is much more forthcoming both professionally and emotionally when working with his group members, applauding their performance publicly. Under respected models of psychology, one of the most fundamental aspects that drive both self-confidence production and self-actualization (the pinnacle of individual achievement) is rooted under the establishment of social belonging (Morris and Maisto 164). The case study shows a marked appreciation from the Lumen team members for this social cohesion and the ability of their team leader to find inherent satisfaction when his team members are satisfied, motivated, and willing to go the proverbial extra mile to satisfy group needs. Assuming that these team members are, indeed, motivated intrinsically by harmonious team membership environments, then Max serves as an ideal catalyst for securing these motivations by providing outward social practices that feed inherent needs in all of his group members. The effects of these differences are clear. The Absorb team members do not appreciate being second-guessed and, in some instances, allegedly deceived by their team leader. The Absorb team is not receiving proper reinforcement when they feel they have accomplished significant achievements, always being told to restructure their work in a way that satisfies this

Personal statement Example | Topics and Well Written Essays - 750 words - 2

Personal Statement Example I believe that this trait will help me later on in my career and I will have an advantage over so many others. My ability to quickly assess certain situations and then to take the appropriate actions means that I am confident enough to make any hard choices that fall my way. From when I was a young child, my father always remarked how I had leadership qualities and that I could put those to good use someday. My passion is for management and art history, and this is what I would like to pursue further. When I was a small child, I seemed to like drawings on things whenever I had the chance. Also, I was kind of an extrovert person who found fulfillment in leading others to achieve their goals. I guess it was only natural for me to choose this path because these subjects are something that I enjoy and excel at as a person. I have always been a creative person, so art is something that fits nicely with my characteristics. Also, I prefer to lead others rather than follow what someone else is doing. I have already gained considerable knowledge about both of these subjects through study during my spare time, but I would like to think that learning in a more formal setting will increase my understanding further. Management and art history are not normally two subjects that are linked or associated with each other, but I think that I can combine the two by using my strengths. This plan of mine to attend university only after two years in college was put in motion before I had even graduated from high school. The thought occurred to me that I could have gone straight to university after graduating from high school, but I did not feel that it was right for me at the time. Instead, I went to Santa Monica College for two years to try and find some good study habits that would serve me well in the future. The thinking was that I would gain valuable experience at a college where I could express myself more than would be possible at a large university. However, after these last two years at Santa Monica, I now feel that I am ready for the challenges that university will bring. As long as I stay true to my calling, then there is nothing that I will not be able to succeed at. My grades at high school and at college were some of the best in my class. I would like to think that I am a highly motivated person who is willing to face extraordinary challenges to accomplish the goals that I have set out for myself. In the last few years, I have had experience as the president of the prom committee and also as a member of the art decoration club. Outside of this, I have not really achieved too much. This is why I believe that my qualities are well-suited to management and art history. In my opinion, there is no point doing something if it is not something that you enjoy doing. This is not the case for me in either management of art history because these are subjects that fill me both as a person and as a student. Apart from my interest in management and art history , I also enjoy cooking a lot. However, this is something that I feel that I would not want to pursue as a career, and that is why I am not pursuing further education over it. I will never be one of those famous chefs on TV who earns a fortune just from showing other people how to cook. Despite this, I would like to think that my cooking skills are decent enough to help my own family someday when the time

"Collaborations to bridge skill or training gaps in STEM Essay

"Collaborations to bridge skill or training gaps in STEM Education - Essay Example To enhance collaboration in this field, science students should be provided with the technical skills, as well as education that will give them an opportunity to pursue further education in stem-cell research. This calls for recommending students for internships in institutions of higher learning that provide stem cell education (Nerem, 2014). Another strategy that can be used to enhance collaboration in stem cell research is the use of practice and theory in the field of stem cell research. Students need to be exposed to both the theoretical and the practical aspects of stem cell technology. This will equip them with a lot of knowledge and skills about stem cell research and enable them to add to the already existing knowledge. In addition, learning institution should introduce courses that place a lot of emphasis on stem cell research as both a practical and theoretical subject. For example, courses such as cellular biotechnology outlines theory and practice in stem cell technology (Moore, 2011). Bridging the gap in stem cell skills can also be achieved through collaborating with scientific institutions that are involved in this form of research. This implies that education institutions should organize retreats that will enable students learn more about stem cell technology. In addition, workshops can be very instrumental as they can enable students gain information about the course requirements, as well as the goals that should be achieved by the end of the program. Workshops play a crucial role in equipping students who wish to pursue the stem cell course with what to expect when they start undertaking the course. Bridging the gap in stem cell technology can also be achieved through holding seminars, which are particularly beneficial to students on internship (Holland, 2001). Seminars enhance mentorship, as a result of which students are recruited o diverse aspects of stem cell technology. Moreover, through

Bus Company JMB: Fare Increase Causes

Bus Company JMB: Fare Increase Causes JMB TRAVEL GRADED UNIT 2 REPORT DEVELOPMENT STAGE EXECUTIVE SUMMARY This report is about primary and secondary research that was carried out on the bus company JMB. Increase in fares within the company JMB. Looking at the reasons for the increase in fares and the economic implications of this and the advantages that the improvements that the company has been able to make due to the increase in fares and the external factors that have also determined the price increase. The impact this has had on the passengers and exactly what they think about the increase and how it has affected their daily life commuting back and forth to their destinations and to find out what effect this has had on demand for this service. Evaluating the impact this has had on the company and its employees and how this has effected employee motivation within the company and what external factors have affected the company. Looking at the government subsidies that are available to the bus companies and what rules they have in place for a transport company to receive this grant. 1.1 REASONS FOR PRICE INCREASE Investigations have found that when the company first started operating they used an introductory price so customer would use the services, so customer would be able to see what a reliable and flexible bus service they provided. As there was only one other bus competitor running in that area First Buses that only run services to and from Glasgow but didnt have the direct routes that JMB were providing and the reliability that the service would run every 15 minutes from Lanark to Hamilton and returning which made the demand for their service greater than the other bus service run by First Buses. This would be known as price elasticity where the price of fares had risen but demand for the bus services stays the same as there is no direct competitive competition to stop them from implementing there 40% fare increase as they seem to have the biggest percentage of market share in this area. Other reasons for the increase is so they can could run a reliable service for customers in the Lanark to Hamilton route which allowed them to employ more staff to make the company run efficiently as possible. The company spoke of the expansion that is being planned which would allow more child friendly buses to be available for buggy and pram access, wider bus aisles and ramps that can be moved up and down for easy manoeuvring for wheelchairs and prams. School contract service available which would be run on a large scale to help build up their customer base and the company would be able to operate services to a lot of schools within south and north Lanarkshire. Due to the expansion of the company had decided to run bus services in other areas to expand their space in the travel network so that this would bring in more revenue for the company although the company would not allow any revenue figures to be published and management were very specific on this. Luxury coaches have also been introduced that are available for coach trips, private functions and other outings which brings in a great deal of revenue which could lead to further expansion within the Travel network. Revenue figures or any other figures relating to the company was not available. It was seen the actual number of passengers on the gov.scot website published these figures over the past three years seen in (appendix 1) has increased which would allow JMB to consider branching into other areas in Scotland as demand for bus services is on the rise and would enable them to expand their market share in the travel network, which would allow customer to have a preference on who they would want to travel with every day. 1.2 External Factors External factors affecting this price increase is due to the price increase this year because The Scottish Governments flagship concessionary travel scheme for the over 60s and disabled people has run out of money to fund this The Confederation of Passenger Transport UK which is representing 1000 bus and coach firms said fare hikes and cuts in services were on the cards as members could no longer afford the losses (Herald, 2016) which means that the bus companies are going to have to make their contribution towards the concessionary fares for the over 60s and disabled customers. 1.2.1 Congestion Congestion on the roads is a big factor as drivers are not able to reach punctuality targets which could mean Higher operating costs and higher fares Higher in Vehicle times Deteriorating reliability and being punctual to fit with scheduled time tables 1.3 Conclusion Investigations found that the company started with an introductory price of  £2.50 for return tickets from Lanark to Hamilton but in order the company to flourish and extend their market share in the travel industry they had to increase their fares to  £3.50, although the company is flourishing it did need to overcome external factors concerning concessionary fares for over 60s and disabled customers as they now pay into this scheme which also triggered the price increase. Studies also showed that congestion is on the roads is a huge issue on the price increase as this causes higher operating which results in higher fares and cause problems with the service being provided which would cause the company to lose revenue. 2.0 IMPACT ON PASSENGERS A Social Media Survey was carried out with 30 customers in the Lanark to Hamilton area to find out what they felt about the increase in fares and if they still used the services provided by JMB due to increase in price. It was found that a large percentage of customer that used the bus service were not impressed by the increase in fares but still used the services regardless as it was their only reliable means of transport to travel back and forward to their desired destination as mostly every customer commented that rail services are not reliable in these areas so they used the bus services as more of a necessity, where as a small percentage said they used the bus services because it was reliable and friendly. (Appendix 2) illustrates these results. Customer stated that the service that JMB provided was very reliable and the staff were always friendly and on hand to helpful, while other customer said that they pay this amount for fares as it was the only bus service available to them to commute back and forth to work on a day to day basis where as other people used this service for leisure use. As porters five forces suggests see (appendix 3) customers have no other means of getting to their destination as there is no competitive choice in this area. JMB can put prices up as this is their only means of getting to their desired destination because theyre very little choice customers cannot change to another bus company and it seems that now there is not any new entrants in this area in the travel industry. This would suggest that customer that use the JMB services are more than happy to pay the fares as it is there only means of getting to and from their destination with the minimum of time and fuss and because this is a reliable, friendly and well known Travel provider. Although if there was any other means of transport in this area they would consider using it. 2.1 Other factors that determine if customers are receiving good service (1) Public transport needs to be clean and tidy at during operations as it could be a danger to the public health if Health and Safety rules are not adhered to. (2) Making sure that customers perceptions of the service meet their expectations to make sure that the customers completely satisfied with the service being provided. (3) Making sure that bus stops are accessible for customers as you dont want customer having to walk a long distance to the nearest bus stop, the perceived distance that is accessible is a 10 to15 minute walk away from the customers residency or location that the customer might be in at that time. 2.2 Conclusions Conclusions raised were that customer will pay the fare because the train services are not available in this area as it is a necessity to use them but if any other services were to be provided in this area they would probably consider trying a different bus service to commute also other factors such as cleanliness, accessibility and reliability are the key elements that customer look for in a transport services. 3.0 IMPACT ON THE COMPANY A Swot analysis was carried out on JMB to see what its strengths, weaknesses opportunities and threats were to the company. It was found that JMB had a lot of strengths as they were a well- known company with a well-known service provided to the public. JMB also have an advantage over their competitors as the journey routes that they operate are different from their competitors as they over a varied selection of bus routes and over a friendly helpful service to their customer. In the two years the company has been operating they have managed to secure different school contracts and have run a luxury coach service for the public for functions and other private events. The introduction of the Alexander Dennis Enviro 200 bus that was introduced in 2016 is this is fuel efficient and has great manoeuvrability that gives customers a luxury driving experience which makes them miles ahead of their competitors. The weaknesses that they have are being able to keep their services running smoothly day to day basis to keep their customers happy as customers are their customers are everything to the company. Being able to keep their fares to a minimum so that customers are not paying too much for the customers will not be able to afford their fares. Opportunities that the company has is they will be able to expand into new areas with the business such as providing services for different areas out with south and north Lanarkshire for example rural areas as they dont have a lot of transport operating in these areas by offering competitive prices so they can phase out their competitors. Threats that may affect them are If new competitors were to run a new bus service in their areas which would affect their business over a better price and service for the public. If the government cut funding that would enable them to run a reliable transport service. 3.1 Employee Motivation As staff are important to JMBs business morale is a big issue in their business because happy workers mean happy customers. Maslow motivational theory as executed in this company as Maslow talks about the five stages of hierarchy of needs these stages include see (appendix 4) for illustration. JMB has implemented this theory because they have provided their staff with good working conditions and a satisfactory salary for all. JMB have also employed more driver to deal with the demand for their bus services and has enough staff to delegate to different journeys and on different services everyday which allows their workers to get the time off for holidays or appointment or any other time they may need off without the minimum of fuss. The company also has good safety elements implemented as the drivers have direct contact with the depot in Wishaw in case there is any emergencies such as buses breaking down or if there was a medical issue with customer or a customer attacking another commuting on the bus or worst case scenario attacking one of the company bus drivers. Staff that work for the company also have works night out on a regular basis where they can bring their partner along to join in and they also have a Christmas party every year at different venues across Scotland. Mostly all the job vacancies within the company are all internal which means if people have the right credentials to apply for jobs they are urged to do so they are promoted for a job well done as one of the staff in the company was recently promoted to inspector for his outstanding contribution and commitment as a bus driver. 3.2 External factors affecting the business 3.2.1 CO2 Emissions A PESTLE analysis was done on the issue of CO2 emissions which outlined Political, Economic, Sociological, Technological, Legal and Environmental impact on the need to reduce CO2 emissions Political The government have set out clear guidelines for these CO2 emissions to be cut which could affect the company as these guidelines put in place need to be adhered to. Economic In 2010 there was an initiative put in place for all bus services called carbon reduction commitment which meant that bus companies had to buy carbon credits which would permit JMB to generate specific qualities of carbon emissions. In 2010 the company had to put in place a budget and set out very clear plans to measure how much CO2 emissions will be produced going forward. Which could affect the company as if they were to produce more emissions than stated in their plan then this could be an expense for the company which means it may lead to an increase in fares for customers. Sociological If the company does not abide by the guide lines, then the public could lose all expectations of the company at what it stands for. Technological The company may have to get another system built into the buses so they can monitor the CO2 emissions so they know what is being used every day. Legal If the company do not commit to the initiative to reduce emission they may find themselves with a hefty fine or worst case scenario they could lose grant which means they wouldnt be able to operate their business to its full potential. Environmental CO2 emissions are dangerous to the environment and the planet and is one of the biggest problems causing greenhouse gas that is destroying our planet today. 3.3 Steps JMB are taking to comply with the emissions initiative As CO2 emissions are a short and long term problem for JMB and have put in place a plan to reduce these emissions by 2020 from 25% to 20% and the introduction of the envir0 200 bus which would give them a clearer advantage over the competition. 3.4 Conclusion Although a SWOT was performed the results were positive on the company as the company has grown from strength to strength over the last 2 years as it is now able to provide transport to other areas in the North and South Lanarkshire area which has created more jobs for the population of North and South Lanarkshire which has made them able to strengthen the economy by creating jobs such as bus drivers, school escorts and other depot staff. The way the company is fair to their staff and give them the motivation to perform their jobs daily to a high standard that benefits their customers. Other aspects JMB are how user friendly the buses are to the environment because of fuel emission that could be a danger to the environment and could have legal implications if this was not rectified and the guidelines for emissions set by the government followed in the best interests of the company. 4.0 GOVERNMENT SUBSIDES Government subsidies are the main source of funding for JMB Travels business as they receive a (BSOG) Bus Services Operators Grant Scheme this is a discretionary grant paid under section 38 of The Transport Scotland Act 2001 which is regulated by the (DFT) Department for Transport to get this you need to adhere to certain terms and conditions. These conditions include the company needs to maintain adequate records of the mileage and distances that the bus service runs on a day to day basis. Checks are also performed by Transport Scotland to see that all the necessary requirements under the Transport Scotland Act have been fulfilled. DFT provide these grants to keep customers fares to a minimum and the distances the bus services to travel. This (BSOG) is applied for every year and consists of 4 quarterly payments that are paid directly into the company bank account. JMB also receive money from the government for their school contracts which has a great impact on their business and brings in a great deal of revenue. 4.1 Reforms to the (BSOG) Reforming the (BSOG) will create better incentives for local authorities and bus operators to work with one another to provide a better service for commuters and help with keeping the environment safe to provide value. Investing in fuel efficient buses to improve services for customers and to minimise regulatory burdens and reduce the cost of administration. Although these reforms to this policy are in place it will impact in different ways as no measure will completely deliver the objectives highlighted in this reform. Even though the objectives highlighted in this reform will ensure improvement in the value from the bus subsidy thats paid to the company every year. 4.2 Conclusion Investigations show that government subsidies are the main source of funding and keeping to the terms and conditions set for the public transport sector are followed then they will be able to continue receiving this grant and can provide the best service expected of them by their customers. Reforms that have been put in place by (BSOG) are going to benefit the operation of the service because as well as providing a good service to customers they will be able to see that JMB cares about what happens to our planet. APPENDIX Appendix 1 Appendix 2 Appendix 3 Porters 5 Forces   Ã‚   BIBLIOGRAPHY http://www.heraldscotland.com/news/13052185.Bus_fares_going_up_to_pay_for_free_OAP_travel/ http://www.transport.gov.scot/report/j415388-05.htm Arline, Katherine (2015) Porters five forces analysing the competition. Available at: http://www.businessnewsdaily.com/5446-porters-five-forces.html (Accessed: 19 January 2017). Boddy, D. and Paton, R. (2002) Management: An introduction. New York: Prentice Hall Europe. begg, prof david (2016) Congestion. Available at: http://www.greenerjourneys.com//2016//Prof-David-Begg-The-Impact-of- (Accessed: 20 January 2017). abstracts.aetransport.org/paper/download/id/3735 http://businesscasestudies.co.uk/first-group/managing-external-influences http://www.businessballs.com/maslow.htm https://www.gov.uk/government/uploads//impact-assessment.pdf Activity Log DATE DURATION ACTIVITY RESOURCES USED 2ND November 2016 20 mins Phoned to arrange interview with manager from JMB Mobile, Paper, Pen 9th November 2016 2 hours Compiled questionnaire to ask manager from JMB Pen, paper, computer, printer 11th November 2016 3 hours Travelled to JMB depot to interview Martin Bell a manager from JMB asked him question to help with primary research for report Money, pen, paper 18th November 2016 2 hours Looked at the results from questionnaires on face book and recorded the information Face book page, computer, pen, paper 22nd November 2016 1 hour Went to college library to get reference books on economics and business strategy for secondary research for my report Library, books, student card 27th December 2016 3 hours Compiled information and put this into some sort of order and used planning stage to see aims and objectives Planning stage of report, reference books, notes, pen, paper, computer 6th December 2016 2 hours Started typing up my findings for 1st aim and objective relating to price Notes, paper, computer, pen, printer, reference books 13th November 2016 3 hours Compiled information on my 1st aim and objective. Notes, paper, computer, pen, printer, reference books 20th December 2016 3 hours Started compiling information for my 2nd aim of how customer feel about the increase Notes, paper, computer, pen, printer, reference books 17th January 20177 3 hours Typed up my findings for 1st aim and objective started to put this into report format Notes, paper, computer reference books, hard drive to save 18th January 2017 2 hours 30 mins Typed findings for first aim and objective Notes, paper, computer reference books, hard drive to save 19th January 2017 4 hours Collated all my information and started typing up 2nd aim into report format Notes, paper, pen, computer reference books, hard drive to save 20th January 2017 7 hours Typed up data for 2nd aim of report. Started collating information for my 3rd aim of my report Notes, paper, computer reference books, hard drive to save 21st January 2017 6 hours Typed up 3rd aim of my report. Started working on data for my 4th aim of report Notes, paper, computer reference books, hard drive to save 22nd January 2017 6 hours Typed up findings for 4th sim of report Notes, paper, computer reference books, hard drive to save 23rd January 2017 5 hours Wrote my acknowledgements, Executive summary and contents page and Activity log for report Notes, paper, computer reference books, hard drive to save, planning stage of report 24th January 2017 1 hour Checked over my report, sent report through turn tin Computer, report, college email and access to turn tin

Connection in Forster’s Howards End Essay -- Howards End Essays

  Ã‚  Ã‚   The epigraph of E.M. Forster's novel Howards End is just two words: "only connect".   As economical as this gesture seems, critics and interpreters have made much of this succinct epigraph and the theme of connection in Howards End.   Stephen Land, for example, cites a: demand for connection, in the sense of moving freely between the two Forsterian worlds - the two "sides of the hedge", the everyday world of social norms and the arcadian or paradisal world of individual self-realization - has its roots in earlier stories..." [1]  Ã‚   He goes on to say that "each [character] must reconcile or connect for himself the range of conceptual polarities exposed by the story - prose and passion, seen and unseen, masculine and feminine, new and old"   (Land, 165).   Land reads the novel as some sort of compromise between these two worlds - the realm of social justice and the realm of the individual.   Other critics have made similar gestures.   James McConkey, for one, feels that "Margaret will reconcile the human and transcendent realms so that she may live in harmony with the human; the voice senses the connection through its remove from both." [2]  Ã‚   These critics seem to confuse "connection" with "reconciliation", seem to read the novel as a triumph for humanism and social justice.   I feel this is a little bit of . . . fudging.   True, the characters in Howards End experience reconciliation at the close of the novel - but reconciliation occurs only when love passes out of the novel, when the narrative ceases to be a bridge between two worlds.   The meaning of the word "connect" diminishes as the novel progresses, gradually loses its mythic, transcendent meaning.    The "only connect" moment referenced in the epigraph comes wh... ...any remnant of the bridge between the paradisal world and the world of manners and civic duty.   The concept of connection is so degraded as to be unrecognizable.   This is what happens after love fails. The celestial omnibus will not stop at Howards End again.             [1] Stephen Land.   Challenge and Conventionality in the Fiction of E.M. Forster.   New York: AMS Press, 1990 (165).   Hereafter cited parenthetically.   [2] James McConkey.   The Novels of E.M. Forster.   New York: Cornell University Press, 1957 (79). [3] E.M. Forster.   Howards End.   New York: Penguin, 1986 (154).   Hereafter cited parenthetically. [4] E.M. Forster.   "The Celestial Omnibus".   The Collected Tales of E.M. Forster.   New York: Alfred A. Knopf, 1952 (61).   It seems prudent to note that this story was first published in 1911, one year after Howards End appeared.   

Lemongrass as Mosquito Repellent

Introduction Nowadays, our country is very rampant with mosquitoes that carry various diseases and one of the most popular diseases that are caused by a mosquito is â€Å"DENGUE†. Because of this disease, a lot of Filipinos died. Dengue is a disease caused by any one of the four related viruses transmitted by mosquitos. One of the easiest ways to prevent mosquitoes is to use Mosquito Repellent. This is the reason why the researchers want to make an alternative Mosquito Repellent.There are many commercial Mosquito Repellent available in the market. The commonly used commercial Mosquito Repellent in the Philippines is quite unaffordable and use chemical that may cause irritation. The researchers planned to use natural ingredients. Since the ingredient to be use is natural, the Mosquito Repellent to be made is more affordable and environmental friendly. The ingredient that the researchers are going to use is Lemongrass.Lemongrass has natural anti-microbial properties, is an antis eptic, suitable for use on various types of skin infections, usually as a wash or compress, and is especially effective on ringworm, infected sores, acne and athlete’s foot. Lemongrass is also used as a Mosquito Repellent. In using this product, you will spray it over all exposed skin areas. Avoid spraying near your eyes. You may reapply after washing. If irritation occurs, wash of immediately and discontinue use. The very most importance of this product is to avoid or prevent the spread of various diseases caused by mosquito bites.Mosquito Repellent is a substance skin, clothing, or other surfaces which discourages insects from landing or climbing on that surface. Mosquito Repellent also helps prevent and control the outbreak of insect borne diseases such as Malaria, Lyme disease, Dengue fever, Bubonic plague, and West Nile Fever. Theoretical Framework Lemongrass herb is very popular plant found commonly in India and used for medicinal, food and insect/mosquito repellent pro ducts.The lemongrass oils are also used in cosmetics, soaps, perfumes, dyes and dorizes along with thousands of other products. (www. newtechbio. com/articles/Lemongrass-as-an-insect-repellent. htm) Lemongrass oil has a fresh, strong, lemon-like, and pungent odor and is used in deodorants, herbal teas, skin care products, fragrances, and insect repellents, and for aromatherapy. (http://www. naturalstandard. com/index-abstract. asp? create-abstract=patient-lemongrass. asp&title=Lemongrass) Significance of the Study People nowadays can be easily infected with diseases caused by mosquitoes.Diseases that can kill people. The people who are easily infected with this diseases are those people living near canals, dump sides, and rivers. Mosquitoes are dangerous pest in the whole world. Nowadays, people encountered various diseases such as malaria and dengue. Due to economic crises the researcher found a solution to get rid of mosquitos that exist in locality. However the following product is tested by the following stake holders such as client, teachers, students, and workers.The researchers find the study significant because there is an increasing number of mortality due to mosquito bites, although there are alternative solutions to this problem. Filipinos cannot deny that some of their brothers and sisters cannot afford to buy organic insect repellent made out of lemongrass. Scope and Limitations The researcher’s product is only limited to minimize the amount of mosquitoes in a certain household. This is to see how effective the product will be before applying it somewhere else.

Investment Appraising Methods

Investment Appraising Methods Introduction The business environment is dramatically changing; investors are more concise and critically evaluate the trends in the market before channeling their cash into any business projects.Advertising We will write a custom report sample on Investment Appraising Methods specifically for you for only $16.05 $11/page Learn More Seitz and Ellison (1995) explains that, before venturing into business projects, investors need to understand investment appraisal methods or capital budgeting techniques; these are regarded as the standard project evaluating methods that help the investor understand the viability of any project. This paper is aimed at discussing and describing the investment appraisal methods that are essential and most appropriate in evaluating an investment project. Under this paper, we shall look at NPV, IRR, Payback period, and ARR. Discussion Net Present Value Net present value is difference between the present value of cash inflows and the present value of cash outflows. In essence, NPV is the present value of future cash flows minus the purchase price (Arnold, 2007). In capital budgeting NPV is used to analyze the profitability of an investment project. The analysis in this case is tied to the reliability of future cash inflows in relation to an investment project will yield. NPV is calculated using the formula: CF0 = Cash flow at time zero, CF1 = Cash flow after one year, K = the opportunity cost of capital and n = number of yearsAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More NPV is used in investment decision-making as it helps in calculating how much an investment project will return to the investor in a given period. The criterion for accepting an investment is that accepts all projects that have a positive net present value unless they are mutually exclusive or there is capital rationing. Consequently, if the cash flow is a negative value, then the project is in a discounted cash outflow status as at that time (Bowlin and Scott, 1990). Investments with a positive NPV are essentially best ones to invest in (accepted). For example if: NPV 0 this means that the investment is capable of earning returns to the investor and therefore, the project may be undertaken. In this case, if there is more than one project under consideration, the one with the highest NPV should be given priority. NPV 0 this means that the project will require the investor to add in more money for the investment to run. This kind of investment projects are unacceptable and hence not worth venturing into them. NPV = 0 this means that the investment will neither gain nor lose value. This kind of projects does not add any monetary value to the investor. Decision on such a project is based on criteria such as strategic positioning. Internal Rate of Return As explained by Gitman (2000), this is the discount rate at whi ch the net present value is zero, it is used in capital budgeting which makes the net present value of all cash flow from an investment project equal to zero. For instance, the higher the internal rate of return, the more profitable the project. In this case, a project with the highest internal rate of return should be undertaken as compared to those with lower IRR. In some cases, IRR is said to be the rate of growth of an investment project is expected to generate.Advertising We will write a custom report sample on Investment Appraising Methods specifically for you for only $16.05 $11/page Learn More The IRR is given by r in the formula In this case if: K r; the opportunity cost is greater than the internal rate of return, the investment project should not be undertaken (reject) K r the opportunity cost is less than or equal to the internal rate of return, the project should be undertaken. Payback Period This is the period required for the return on inv estment to repay the sum of the initial investment (Eisenberg, 1996). It is the length of time required to recover the cost of an investment. It is calculated using the formula Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In calculating the payback period, the time value of money is not taken into consideration. Intuitively, payback period measures the time that a project takes to pay for itself. Shorter payback periods are preferred as compared to longer ones. Results Option A Payback Period This is the time needed in order for the project to pay for initial capital. It has its limitations but it is an easy gauge to add to an analysis of how profitable and good a project is. The shorter the payback is, the better it is as an investment for the company. In option 1, the payback period is 6.15 years as shown in appendix 1and critical acceptance level is 2.75 years. Using this criterion, the project is not acceptable. Internal Rate Return The internal rate of return is 7% that is rates that will yield zero NPV when compared with the negative cash flow of 2.5 million or initial outlay for the project. From this vantage point, it is not a good idea to go ahead with the project simply because the rate o f return is lower than the cost of capital at 12% already. Net Present Value The net present value of a project represents how profitable it will be for the company by using its future cash flow and discounting its value. If its value is bigger than the initial investment, then it is a good investment. The length of years used to calculate the net present value however could affect the NPV that is why it is also of critical importance to determine the correct length of years to use in the analysis. In this case, the option 1 seems to be unprofitable from the NPV point of calculation that is negative of $694,575 as shown in appendix 1. Option A Payback Period the payback period as indicated in appendix 2 is 3.54 years and critical acceptance level is 2.75 years. According to these criteria, the project is not acceptable as the Payback period is lower than critical acceptance level of 2.75 years. Internal Rate Return – the IRR of the project is 18% as shown in appendix 2 and the cost of capital is 12%. According to this criterion, the project is acceptable. Net Present Value – The expected NPV is $ 64,656. The figures of present are already higher than the initial capital outlay by $ 64,656. The only flaw in this analysis would be the length of time used to determine the computation. According criteria the project is acceptable. Recommendation It can be said that the best method for appraising investments is the discounted cash flow methods. This implies that the IRR and NPV provide best options. Gitman (2000) as noted since payback method ignores cash flows occurring after the payback period, it cannot be applied alone because it only gives a general view. On the other hand, IRR is simple to understand but full of shortcomings. Accordingly, it is NPV, which is the best and most reliable appraisal method since it provides a detailed approach. In view of the above assertions, the best option in this case is option B because it has a positive net p resent value and IRR that is greater the cost of capital of 12%. Option A will not be acceptable using any of the three criterions considered in the analysis. References Arnold, G. (2007). Essentials of Corporate Financial Management. London: Financial Times / Prentice Hall. Bowlin, M. Scott, G. (1990). Guide to Financial Analysis. New York: McGraw-Hill. Eisenberg, R (1996). The Money Book of Personal Finance. New York: Warner Books, Inc. Gitman, L. (2000). Principles of Managerial Finance. London: Addison Wesley Longman. Seitz, N. Ellison, M. (1995). Capital Budgeting and Long-term Financing Decisions. Houston: Dryden Press. Appendix Appendix 1- Option 1 Appendix 2- Option 2 Year 0 1 2 3 4 5 6 7 8 9 10 Capital cost (2,500,000) (500,000) operating and maintenance cost After tax operating Expenditures ($50,000) ($100,000) ($100,000) ($100,000) ($100,000) ($100,000) ($100,000) ($100,000) ($100,000) ($100,000) benefits $0 750,000 750,000 750,000 750,000 750,000 750,000 750,000 750,000 750,000 750,000 Free cash flow (2,500,000) $200,000 $650,000 $650,000 $650,000 $650,000 $650,000 $650,000 $650,000 $650,000 $650,000 Required rate of return 12% Discount Factor 1 0.8929 0.7972 0.7118 0.6355 0.5674 0.5066 0.4523 0.4039 0.36061 0.3220 PV of free cash flow (2,500,000) $178,571 $518,176 $462,657 $413,087 $368,827 $329,310 $294,027 $262,524 $234,397 $209,283 NPV $64,656 IRR 18% Payback period total 0 1 2 3 4 5 6 7 initial cost $3,000,000 2,500,000 $500,000 net cash flows $3,300,000 $700,000 $650,000 $650,000 $650,000 $650,000 Payback period 3.54 years

40 Social Media Marketing Tips Every Marketer Should Know

40 Social Media Marketing Tips Every Marketer Should Know Ever feel like social media marketing can be, well, overwhelming? Believe us, we get it. Its a fast-moving industry, and with so much to learn and do, its easy to feel like youre falling behind. Thats why weve pulled together this list of our top 40 social media marketing tips. Its your easily skimmable go-to guide  thats full of actionable advice you can implement right now. Plus, weve included 12 free templates, guides, and infographics to help you put this advice into action. Add this page to your bookmarks and start learning! 40 Social Media Marketing Tips Every Marketer Needs To KnowGet Your Social Media Marketing Template Bundle Get more done with 12 free different templates! Heres everything your bundle includes: Social Media Content Calendar Template: Keep track of every social media post your team needs to publish. Best Times to Post on Social Media Infographic with the best times to post on every channel. Guide To LinkedIn Marketing Infographic: Packed full of stats about your favorite networking channel. Social Media Budget Template: To disperse and keep track of funding. Social Media ROI Report Template: that will walk you through how to use Google Analytics to find out how much money youre making for every post you publish. Facebook Marketing Strategy Template: To break down how youre going to use one of the worlds most popular social networks. Social Media Competitive Analysis Template: To observe and record your competitors strategies. Social Media Report Template: To track and prove how well your teams efforts are working. Social Media Proposal Template: To help you format your services and convince clients to work with your team. Social Media Strategy Guide: To help your team develop a plan of action for your social networks. How Often to Post on Social Media Infographic: that breaks down the best practices for publishing content on each social channels. Social Media Policy Template: To help outline social network expectations for your employees and deal with an emergency situation.Table of Contents Effective Facebook Marketing Tips To Get Traffic Build Traffic With These Twitter Marketing Tips Google+ Marketing Tips To Build Traffic Build Your Brand With These Instagram Marketing Tips Pinterest Marketing Tips To Get More Traffic Build Traffic With These LinkedIn Marketing Tips DID YOU KNOW: It's easy to plan, execute, and measure all your social media campaigns on one marketing calendar using ? Start your free 14-day trial or schedule a demo today. Effective Facebook Marketing Tips 1. Optimize Your Profile Picture and Cover Photo The first step for any marketing team using Facebook is creating an optimized profile picture and cover photo. Your profile picture should be: A high-resolution photo of your company's logo. Sized down to a 180px x 180px square. Still be recognizable viewing it on a mobile or tablet device. Remember your profile picture is the first thing that your audience sees in their newsfeed. Your logo should still be distinguishable in a small size. Your cover photo should be: Within the same theme as your profile picture. Should tell a more comprehensive story about who your organization is. This could be through taglines, product photos more. Sized correctly to allow your audience to see the full photo. Right now the optimum size for a cover photo (or video) on Facebook is 815px x 215px. Recommended Reading: The Best Guide to Social Media Image Sizes Every Marketer Needs 2. Fill Out Your Facebook Bio There are no shortcuts when it comes to your social media marketing.  That means you need to fill out your Facebook bio. A business's Facebook bio is broken into multiple parts including: About Section The first part of your Facebook profile is easy to fill out. It should include your company name, when your organization was founded, a phone number and email for people to contact you and a link to your website. Additional Information There is a section in your Facebook profile that will allow you to give your audience more information about your organization. This part of your bio should include a short "About Us" paragraph, a founding date, and information about the products and services your company offers. You can also add information on your privacy policy and any awards your company has received: Story Section The final part of your bio should include a story. The story section allows you to go in-depth about what makes your organization tick. You can break down product information, go deeper into how your company got started or add anything else that you think your audience needs to know when they're first learning about your organization: Here's how to optimize your business's #Facebook page.3. Set a Consistent Posting Schedule Consistently posting to your Facebook page helps get your audience into a rhythm. If they see that you share new content on Mondays, Wednesdays, and Thursdays at noon, it will help remind them to check in. According to 14 different studies, you should be posting to Facebook at least once per day: 4. Schedule Your Posts at the Optimum Time Facebook's algorithm makes it difficult for companies to reach their full audience because newsfeeds are continually reshuffling content and limiting the organic reach of your company's post. To maximize the life of your content, you should schedule your posts to publish at the best time. According to our research, we found that scheduling your posts at 9 am, 1 pm and 3 pm will give your content the best chance at attracting more eyeballs: You can either manually schedule your social media posts to send at the best times, or you can use the Best Time Scheduling feature in to publish your posts at the best time automatically: To use Best Time Scheduling, craft a social post in your calendar: Then scroll down to the bottom of your post and select  Best Time  from the drop-down menu: It's that easy. Did you know @can auto-publish all your social posts at the best times?5. Use Video To Attract Your Audience Tons of advice try and tell you what the best content type is for posting on Facebook. It ranges between images, videos, and links. Here's the truth. As of 2017 videos are the most reliable type of content that your team can publish. Why? Because the current Facebook algorithm pushes them to the top of your audience's newsfeed. Let's not forget Facebook just launched "Facebook Watch" a host platform that allows users to upload video series instead of only stand-alone videos: Introducing Watch Posted by Facebook on Wednesday, August 9, 2017 In a nutshell, your team needs to: Start with a big idea: What topic are your videos going to be centered around? Plan your shooting schedule and write your script. Create a video distribution schedule. Define your publishing and promotion schedule. Recommended Reading: How to Do Facebook Video Marketing the Right Way 6. Use Facebook Advertising To Boost The Reach of Your Posts If you want to guarantee you'll have eyeballs on your content you need to use Facebook advertising and boosted posts. Those eyeballs don't come cheap, and it's up to your social team to determine how much money you're willing to spend to get your posts in front of people. Check out this video from Hubspot to see how Facebook advertising works: If your team decides that Facebook advertising is the way to go, you'll need to: Determine your target audience. Set a budget. Create guidelines for what types of content you're going to boost. Set goals and choose metrics that will determine the success of your boosted posts. Recommended Reading: How to Set SMART Marketing Goals 7. Target The Right Audience Using Facebook's In-App Targeting Features Did you know that you can control who sees your ads based on their demographics? Facebook offers a feature that allows you to create a target demographic and push your content onto their feeds. Before this feature, you used to have to manually create your targeted ad demographics every time you wanted to publish a new ad. Now you can segment your audience and deliver the right content and the right time to help drive your customers deeper into your marketing funnel. Here's a quick video that walks you through how to set up your audiences: You can also use to create custom target audiences straight from the app. To do this start by creating a Facebook message in your calendar by clicking the  +  sign inside a date and select  Social Message: Click the target in the lower left-hand corner and begin selecting the demographics that you want your intended audience to be filtered by: Save your target audience to use on future posts by selecting  +Save Current As Preset. Title your target audience sample and click apply: will take care of the rest. Recommended Reading: 35 Facebook Marketing Tips to Drive Better Results Right Now Back To Table Of Contents Use These Twitter Marketing Tips To Get More Done 8. How To Use Hashtags On Twitter Correctly Hashtags make it easier for your audience to find your content and since Twitter is the birthplace of hashtags, you'll want to use them correctly. Hashtags fall into three categories: Branded: These are hashtags that are specific to your organization. Industry: These hashtags focus on industry topics and trends. Trending: These hashtags are centered around news related topics and will change quickly. Our advice? Mix up the types of hashtags you use in your posts and stick to using 1–2 hashtags  per tweet. If you're looking to do some hashtag research check out these sources: Hashtags.org Twubs.com Tagdef.com Hashtagify 9. Keep Your Messages Short Twitter may have just extended the length of a tweet to 280 characters but just because you have that space doesn't mean you should use it. According to our research, the best length for a tweet is 103 characters. However, this research was conducted before Twitter expanded its character limit. That means that your posts should be: Concise: Get straight to the point of what you want to say. Clear: Does what you're trying to say make sense? Conversational: Your tweets should encourage your audience to engage with you. Here are some other tips to follow when you're crafting your Twitter messages: Recommended Reading: https://.com/blog/social-media-content-creation/ 10. Don't Automate Your Direct Messages (Ever) My biggest pet peeve is when I follow someone on Twitter, and almost immediately my inbox goes off, and a canned message appears thanking me for following said person. Automated direct messages come across as impersonal, annoying and lazy. You don't want your organization to be any of those things. If you want to reach out to a new Twitter follower, be sincere about it. Try using this template to start: "Hi, [Username]. We noticed that you just started following us on Twitter. We wanted to say thank you. If you need anything, reach out and let us know." 11. Use GIFs Wisely The latest "thing" that companies are creating to get people to interact with them is to write a random relatable quote and slap a GIF on it. While that may have worked the first five times, now every company out there is trying it and when you're already trying to stand out in a crowded feed, following what everyone else is doing will get you nowhere. If your team decides that GIFs will be a part of your Twitter strategy do the following: Decide what types of posts need to have a GIF. What types of GIFs are appropriate for your organization to use. How often your teams can use GIFs per day. When using a GIF is appropriate. 12. Post At The Best Times On Twitter The lifespan of a tweet is about 18 minutes. That means you have an 18-minute window to gather the most views on your content. How do you do that? You want to post at the times when your followers are on. Here is when to tweet in general to increase retweets and click-throughs: Around 5–6 p.m. Noon specifically 3 p.m. Best times to Tweet is around 5–6 p.m., around noon, and at 3 p.m. #marketing13. Use Twitter Lists To Help Curate Content Want to know one of the hacks to keeping up a steady stream of Twitter content? Curate content from your Twitter lists. A Twitter list is a list of users that a person has added into a specific group that will generate a feed of content from only those selected accounts. These are great for when you're following a bunch of thought leaders in your industry and need some awesome content to share in a hurry. If you want to learn how to create a Twitter list check out this video: Once you've created your lists you can scroll through those select feeds and begin to curate content. However, don't just read a headline and add the article or video to your publishing schedule. Follow these three steps before you add any content to your publishing schedule: Read the entire article. A headline does not tell you all the information that is included in the content. Take the time to actually read the content before you share it. Check to make sure that the information referenced is coming from a reliable source. It's easy to skim content and share it but if they information that you share with your followers isn't accurate it can damage your own creditability, so share wisely. Give credit to the content owners. No one likes having their worked swiped from them so be sure to give credit where credit is due. 14. Use Images To Grab People's Attention On Twitter Adding images and graphics to your tweets will get you 18% more clicks. When tweeting a link to your latest blog post, use one of the images from the post to help drive more clicks on the shared link. The image should relate directly to the subject of your blog post, which should help incentivize people to click. Here are some general guidelines for using images on Twitter: Make sure you use images in every  tweet. Stick to using images that are 440 x 220px Back To Table Of Contents Google+ Marketing Tips That Will Help You Get More Done 15. Create Headlines For Your Posts The more users notice your Google+ posts, the more likely they are to engage. Not only does adding a headline help your post stand out, but Google uses the first words of your Google + post to  help it stand out in the Google searches. Adding the right headline can help your post stand out in search results, and can greatly influence the number of people who both notice and click through to your content. –Cyrus Shepard, formerly of Moz Here is an example of a Google+ headline: 16. Use Big Images To Capture Your Audience's Attention Over at Quicksprout, Neil Patel said this about images: The bigger, the better! Take advantage of the technology in web design and monitors and use big and bold images. That's one great thing about Google +. You can take advantage of those big pictures. Here are a couple of general tips for using images effectively on Google+: Use images with the .png format rather than the .jpg format to make sure you have high clarity. Stick to using images that are 426 x 255px. 17. Post At The Best Times  On Google+ You are completely missing out on traffic to your content if you aren't posting at the best times for click-throughs. Here is when to post on Google+ for more click-throughs: 9 a.m. 11 a.m. 12–1  p.m. Best times to post on Google + is at 9 a.m., 11 a.m., and from 12-1 p.m. #marketing18. Use Communities To Build Traffic Blogger Tips Tricks  said, "Google Plus has highly active, close-knit communities which can give you massive exposure.  Some of these groups have more than 100K members and have high chances of getting significant traffic if you post valuable posts." So, if you aren't on Google+ Communities with a significant amount of members, you're missing out. This thorough step-by-step video will help when looking for Google+ Communities: 19. Create Circles With Your Connections Creating Circles with other people is a super easy way to grow your Google+ following base and bring traffic to your content. You can create circles for your work, groups you are a part of, location, industry, and even for your niche. Say you want to add someone to a circle. Press follow: You'll be able to pick which circle you want to add them to: Having connections in your circles will help you grow traffic  by creating relationships. 20. Create Collections To Help People Find Your Content Easier Having collections makes it easy to organize all your content. You can share your collections publicly, or you can keep them private. When you create your first few collections, you'll see this: Click Create a collection. Name your collection here. After naming your collection,  press Create: Then you will be brought here: When you click on the pen icon, you will  be able to write up your collection post, add a link, image, and even a video. Collections give your audience an excellent way to find more content on the topics they love. Back To Table Of Contents Instagram Marketing Tips To Boost Your Strategy 21. Switch Over to a Business Profile If your organization's Instagram profile isn't a business profile yet, you are missing out on potential data. Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you. To switch over to a business profile, click the setting on your Instagram page: Scroll down to  Switch to Business Profile: Flip the switch, and you're done. DID YOU KNOW: Once you have an account set up, you can schedule all your Instagram posts using ? See how here. 22. Keep Your Photos Styled Within One Color Scheme Keep your Instagram profile uniform by keeping your photos within one color scheme. Not only does keeping them in this palette make it easier for fans to recognize your photos it creates a more cohesive profile. From my own experiences, I can tell you that your photo IS important but so is the look of your Instagram feed as a whole. Creating a cohesive feed helps bring the tone of your brand across without having to say a word (literally). How do you know what type of color scheme to use? Use the color scheme that is consistent with your brand. That means that you can pull colors from your logo or other branding materials. You may need to pull out your branding book or talk with your designers to find out what those colors are. If you don't have your branding developed yet think about the tone that you want your brand to convey. If you're a fashion and style brand use bold bright colors like Instagram user @rclayton: Her fashion-forward feed is full of bright, electric colors that complement bold fashion choices. Together those colors convey a sense of confidence which is on point with her personal brand. Recommended Reading: How to Build Social Media Branding Guidelines to Make Your Brand Memorable 23. Choose One Filter and Stick With It Like we've already mentioned, consistency in your content is key to a successful Instagram feed. Another way to keep your feed consistent is picking one filter and sticking with it. If you have a design team at your disposal, you may not even need a filter. If you do decide to choose a filter the first thing that you need to do is determine the aesthetic of your brand. Do you want your photos to have more of a grunge feel or a light and airy feel? Using your branding guide, look for the keywords that describe your brand. Bundle them into a group of three and experiment with different filters to find the one that you and your team believe best convey's the intended aesthetic. 24. Include an Optimal Number of Hashtags Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel. Unlike Twitter, your Instagram post has a lot more room to breath, but that doesn't mean you should go hashtag happy on every post. Too much of something is not always a good thing. Our research found that 11 is the optimum number of hashtags that you should add to a post to help encourage people to interact with it: If you're struggling to figure out what types of hashtags to add to your post try a different mix of industry, branded and trending (when applicable) hashtags. Try using a mix of #hashtags in your #social #media posts.25. Experiment With Your Posting Times Ask anyone about the best times to post on Instagram, and you'll probably get a variety of answers from 2 in the morning to later in the evening around 5 pm. What if we told you it was all of them? Active hours for your audience will vary so experiment with your posting times to see when you can garner the most reactions. Our research suggests trying: 2 am. (Unless you like sleep in which case, sleep). Between 8 am and 9 am. After 5 pm. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 26. Utilize The Multi-Image Feature To Stand Out In A Crowd As of February 2017, Instagram added: "Instagram Albums" or the ability to upload more than one photo to a post. Why is adding more than one photo such a game changer? It allows your team to expand on your initial post to tell a more extensive story. DID YOU KNOW: You can schedule multi-image posts in ? Learn how here. A few examples that you could utilize Instagram Albums for are: New Product Launches Instead of trying to choose one perfect photo to showcase a new product now you can show multiple angles and even use cases. Check out this example from Nike:   The incredibly soft, springy, light and long-lasting Nike Epic React is here. Get it at Nike.com before it goes. #NikeReact A post shared by nike (@nike) on Feb 22, 2018 at 7:15am PST Event Recaps Using Instagram Albums can be a great way to recap an event your organization hosted or attended. Homecoming events are a great thing to recap in an album. Check out this example from Concordia College in Moorhead, Minn.: We had to shut down all of 8th street to fit all of the Cobber pride! ðŸÅ' ½Ã°Å¸â€˜  #cordmn #rollcobbs A post shared by Concordia College (@concordia_mn) on Sep 30, 2017 at 10:20am PDT Recommended Reading: https://.com/blog/instagram-marketing-strategy/ 27. Utilize Instagram Stories To Stand Out In The App Instagram Stories is the Snapchat copycat that launched on the platform a little more than a year ago. These short ten second videos are broadcasted right to the top of your fan's feed like this: Instagram Stories can be used in a variety of different ways like: Showing behind the scenes content. Showcasing culture moments for your organization. Live demonstrations of how to use your product. The best part is that Instagram Stories go straight to the top of the app and you can add as many photos and videos as you want without having to worry about spamming your followers. Here's a quick video that shows you how to use Instagram Stories: Pinterest Marketing Tips To Get Sh*t Done 28. Pin At The Best Times Like Twitter, Pinterest is overflowing with content. That constant stream of content can make it hard to stand out which is why posting your pins at the right time will help them gain traction. Our research has shown that the following times are the optimum   periods to publish pins: From 8–11 p.m. (There is a 9 p.m. peak!) Around 2–4 a.m. and from 2–4 p.m. And last but not least 1–3 p.m.Best times to Pin on #Pinterest is at 8–11 p.m., 2–4 a.m., 2–4 p.m., and at 1–3 p.m.29. Use  Long Visuals On Pinterest To Capture Your Audience's Attention The most successful image size for Pinterest images and graphics are  long visuals. Here are a few tips for visuals on Pinterest: Make sure you link to content on your blog or website so you can convert the traffic. Stick to using images that are 600 x 1102px. Make sure that the content you add to the pin is easy to read and digest. These need to be skimmable images after all. 30. Use Keywords In Your Pin Descriptions Pinterest is a heavy keyword site meaning that if you target keywords in your pin descriptions, your pin will surface when that particular keyword is searched. To start, consult your SEO content strategy. If you've centered your content around keywords that your audience is looking for you should already know the keywords to add to your content. Pull the top ten keywords that your audience searches for and start to create content descriptions with those keywords. It's easier to think of your pin descriptions as mini meta-descriptions. In our research, we found that descriptions that were about 215 characters performed best: 31. Pay Attention To What Is Trending On Pinterest To Bring In Traffic Utilizing trending topics on Pinterest can help give your pins a little extra boost. Click on the icon next to the search bar. Then trending topics will populate in the bar below: Although trending topics can be a great way to give your pins an extra boost, don't throw your pins into a trending topic unless it makes sense for it to be there. Let's face it; it would be weird if your blog infographic showed up in a list of maternity photos. 32. Link Your Pins Back To Your Website Linking your pins back to your website is important because without that backlink your audience can't find you. Sure they could Google you, but people are lazy (myself included). Make it easy to find you. You can check your Pins to make sure they lead back to a website page by hovering over your Pin. Scroll down to  Website: If the website link is blank, you need to place a URL link there. Press Save. This might seem like a small, time-consuming step, but it's important to do a comprehensive sweep through your pinned content to make sure your pins are directing traffic to your blog or content elsewhere on the web. 33. Promote Your Pins Let's say your content is producing a ton of traffic and more than half is coming from Pinterest. Wouldn't you want to boost that pin to gain even more traffic? Promoted pins are easy to use. To promote a pin go to the left-hand side of your Pinterest profile and click  Ads. You can select a variety of different ads depending on what you want your end goal to be: For this example, we're going to promote a pin that increases traffic. Click  Create Campaign: From there Pinterest will walk you through how to set up a pin including creating a target audience, choosing target keywords, setting ad spend and more: Finally, you'll select your pin, and your campaign will start running. Easy right? 34. Design Infographics That People Want To Read Infographics are the heart and soul of Pinterest. They're visually stimulating and highly informative which makes them a sharing goldmine. But, only if they're done correctly. There are seven steps that you need to follow in order to create Pinterest-worthy infographics: Recommended Reading: https://.com/blog/how-to-make-an-infographic/ Back To Table Of Contents Maximize Your Presence With These LinkedIn Marketing Tips 35. Make A Great First Impression With A Completed LinkedIn Profile Your business wants to make a substantial first impression on LinkedIn. People are searching for a solution, and they shouldn't have to go through the extra work of having to click to your website to find out more about you. So what does a completed profile look like? A Concise About Us Description Your "About Us" description needs to be concise enough to skim but thorough enough to answer the question "What do you do and what can you do for me?" List Need To Know Company Details The next and last part of your bio should include details like where your company is located, a web address and specialties that your organization works in: Recommended Reading:  https://.com/blog/linkedin-marketing-strategy/ 36. Build Traffic By Creating Your Own LinkedIn Group Creating a group is another way to build traffic on LinkedIn. To form your group, you must: Choose a niche and specialty category that you'd like to focus on. Write up your group description. Be sure to include the name of your target market and your group's category. Monitor and manage your group. You want your group to be a clean atmosphere for people in your industry to come and chat about what you all enjoy. That means keeping a steady stream of content so be prepared to throw in articles, white papers, podcast links and more those first few weeks to keep the discussion going. Beware of people who are sharing their content merely to get a few extra page views. If the content is relevant to the discussion, by all means, leave it in. However, you don't want other group members to get spammed by content so monitor your page daily if you can. 37. Always Share Engaging Content To Build Trust There are a bunch of things that go into writing engaging messages. Make sure you have these in mind when you're writing: Write about something your audience will enjoy. Get to the point. Share your content often. When you share content filled with actionable and helpful information you are building trust with your audience. ...the next step is to stay top of mind by sharing great content that delivers on-going value to your audience. - JoAnne Funch 38. Capture The Attention Of Your Audience With Images According to Neil Patel, attaching images to your content adds 98 comments. By capturing the attention of your audience, you're able to hook them into your content and engage with them. Here are LinkedIn's golden image rules: Do your images have a personal touch? Make sure your images are 531 px wide. 39. Post At The Best Times On LinkedIn We've found that LinkedIn posts receive the bulk of their likes, comments and reach potential within 2 hours of it's posting. To maximize that potential you need to post when your audience is online. When to post on LinkedIn for the most click-throughs: 5–6 p.m. 7–8 a.m. 12 p.m. Best times to post on LinkedIn are at 5–6 p.m., 7–8 a.m., and at 12 p.m. #Marketing40. Publish Content On LinkedIn Pulse To Get More Eyes On Your Content Publish posts to LinkedIn Pulse by pressing Publish a post. (You may republish things you've published elsewhere as long  as it is your original content that you own the rights to.) Add a headline: Once you publish your post, it will appear as a long-form post. Sharing posts on LinkedIn will help build you engage with your audience and direct traffic back to your blog by including  a strong CTA. After you finish writing your post, put your bio at the bottom and link back to your website. Back To Table Of Contents Now You're Ready To Build Traffic With Social Media Marketing Tips You now know the social media marketing tips it takes to build traffic to your blog, website,  and social media profiles. If you can take one of these 40 social media marketing tips and put it into practice, you've got what it takes to conquer the world when it comes to marketing on social media.